Creed.

Creed claims to be the oldest continuously operating private perfume house in the world, founded in London in 1760 and run by seven generations of the Creed family. Their methods favour cold infusion and slow maceration over modern accelerated extraction — every bottle is hand-mixed in small batches.

Aventus, launched in 2010, is the most-copied perfume of the modern era — a pineapple-bergamot opening into smoky birch and musk that defined the masculine fragrance market for a decade.