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MAISON · Dossier N°011

Maison

Ex Nihilo.

“Founded in 2013 on rue Saint-Honoré — the house that pioneered in-store fragrance personalisation with its Osmologue machine.”

Paris niche with a personalisation laboratory — bespoke perfumery for the algorithmic era.

Specimen Card

Réf. EX-NIH

In the collection

11

Bottles in stock

Status

Live inventory

From AED 613

Founded
2013 · Paris
Speciality
Modern niche · In-store personalisation
Style
Architectural · Modern · Skin-close
Authenticity guaranteedShips from Dubai

The Dossier

What to know about Ex Nihilo.

Ex Nihilo was founded in 2013 by Olivier Royère, Sylvie Loday and Benoît Verdier on rue Saint-Honoré in Paris. The house pairs ready-to-wear niche compositions with a proprietary in-store personalisation system — the Osmologue — that lets customers add one of fourteen 'overdose' accords on top of any base composition.

The compositions favour modern materials over historical reverence: hyper-modern musks, ambroxan, Iso E Super, and sleek architectural florals. Fleur Narcotique — peach, lychee, jasmine, white musk — remains the house signature and one of the most-worn modern niche perfumes of the late 2010s.

Notable releases

  • Fleur NarcotiquePeach, lychee, jasmine, white musk — the modern niche reference
  • Citizen XVetiver, frankincense, leather — the modern urban masculine
  • Lust in ParadiseTuberose, ylang, jasmine — narcotic white florals
11 products