Scent at a glance
- Heart
- RoseWhite Flowers
Longevity
Sillage
Projection
Ratings
All reviews4.4
445 verified reviews
Editor's pairing · bundle & save 10%
Frequently bought together
- This item: Yum Yum82.50
- Noor Asgharali for women126.00
- Mukhamria Maliki36.75
Bundle total
220.73
You save 24.53
3 pieces · Free shipping
Purone Verified
Sealed, inspected, with an authenticity card
7-day returns
On unopened items, free pickup in the UAE
Free shipping over AED 100
Same-day in Dubai before 2 PM
Wax-sealed gift box
Complimentary signature packaging
The story
About Yum Yum
Opening notes
Indulge in the whimsical delight of Yum Yum, an enchanting Eau de Parfum crafted for the contemporary woman. This fragrance opens with a dazzling burst of succulent wild berries, intertwining with the juicy sweetness of cherry, vibrant orange, and the sparkling zest of bergamot. It’s an exhilarating introduction that sets a joyful and captivating tone, drawing you into its luscious embrace from the very first spritz, promising an olfactory journey of pure delight.
Heart
As the initial exuberance mellows, the heart unfolds into a luxurious bouquet of romantic rose and delicate white flowers, their soft petals infused with the creamy warmth of vanilla. This elegant core creates a harmonious balance, adding a sophisticated depth to the fruity opening without losing its playful spirit. The experience culminates in a comforting base where an exquisite blend of powdery notes, sensual musk, and golden amber linger beautifully on the skin, leaving a lasting trail of softness and allure. This graceful dry-down ensures a long-lasting and memorable impression, perfect for both daytime charm and evening elegance.
Purone curation
“Embrace a playful elegance with Yum Yum, a captivating floral fruity symphony that dances on your skin with irresistible charm and modern sophistication.”
Specifications
At a glance
- Concentration
- Eau de Parfum
- Volume
- 100 ml
- Format
- 100 ml
- Audience
- For Her
- Released
- 2024
- Origin
- United Arab Emirates
How to use
Apply sparingly to pulse points — wrist, neck, the inside of the elbow. Allow the alcohol to dissipate without rubbing the skin. The composition reveals itself across four hours, drawing on body warmth.
Shipping & returns
Despatched same business day from our Dubai fulfilment centre. Complimentary delivery on orders above AED 100.
Unopened items returnable within 7 days. Refunds processed within 5–7 working days of receipt.

Convinced?
Yum Yum
Notes & wear
The olfactive pyramid
— Performance desk · skin test —
How it wears.
Field measurements from controlled skin trials and verified buyer reports — longevity in hours, sillage class, projection envelope, and the chronological arc from spray to dry-down.
8h
Longevity
S
strong
Sillage
R
room
Projection
— Longevity —
8h
Hours on skin
Skin trial · 12h envelope
— Sillage —
strong
Scent trail
3 of 4 · intimate · moderate · strong · enormous
— Projection —
room
Distance from skin
3 of 3 · skin · arm · room
— Best climate —
02 zones— Best time —
01 windows— Discovery desk —
Adjacencies & voiceprint.
Scent twins are buyer-confirmed adjacencies, not algorithmic guesses. The voiceprint is the literal vocabulary verified owners use to describe this fragrance, weighted by frequency.
— Voiceprint —
Top 09
Weighted by verified buyer frequency
— Community pulse · verified buyers —
Buyer signal, not noise.
Aggregated from verified purchases, weighted by recency and recurrence. Distribution, recommendation rate and verbatim language — 283 reviewers speaking for themselves.
3.9
Rating
283
Reviews
—
Photos
— Rating distribution —
283 total
— Recommend —
69%
of verified buyers
— What buyers highlight —
09 signals
moderate longevity
49%
long lasting
23%
moderate sillage
53%
intimate sillage
21%
fair value
29%
good value
29%
daytime
25%
summer wear
24%
spring wear
22%
— Gender split —
— Pulse spread · buyer signal —
283 votes
Ratings
283
OK
Hate
Like
Love
Dislike
When to wear
500
Day
Fall
Night
Spring
Summer
Winter
Longevity
133
Weak
Eternal
Moderate
Very weak
Long lasting
Sillage
120
Strong
Enormous
Intimate
Moderate
Value for money
131
Fair
Good
Great
Overpriced
Way overpriced
Gender perception
138
Male
Female
Unisex
More male
More female
Main accords
05 signals
Fruity
Powdery
cherry
Woody
Rose
Reviews
Customer reviews
4.4
445 verified reviews
- 5 ★18%
- 4 ★62%
- 3 ★18%
- 2 ★8%
- 1 ★2%
Reviews are verified by purchase & anonymised by default. Each review is screened before publication.
Frequently mentioned
- Long-lasting
- Elegant bottle
- Compliments
- Worth it
- Beautiful sillage
- Refined dry-down
Loading reviews…
FAQ
Questions, answered.
Is this product authentic?
Can I return it after opening?
Is gift wrapping available?
From the same collection
Complete the ritual — Armaf
SaleAsgharali
4.5(38)Noor Asgharali for women
Eau de Parfum · Women
Bergamot · Tropical Fruits · Cedar
SaleAl Haramain Perfumes
4.9(312)Mukhamria Maliki
Eau de Parfum · Women
Rose · Saffron · Lily-of-the-Valley

Fragrance World
4.6(401)L'Uomo The Night Edition
Eau de Parfum · Men
Cardamom · Virginia Cedar · Bergamot

Amouage
4.6(288)Elsewhere
Parfum / Extrait · Unisex
Honey · Apricot · Cappuccino
SaleHekayat Attar
4.6(341)Pink Puff Hekayat Attar
Eau de Parfum · Women
Pineapple · Exotic Fruits · Apple Blossom
Discussions about Yum Yum
Member-led conversation — wear notes, comparisons, layering ideas. Different from product reviews; this is the salon floor.

Armaf
Yum Yum — 100 ml



