Yum Yum — image 1
Purone Verified
Sale

Scent at a glance

Longevity

Sillage

Projection

Full notes and wear

4.4

445 verified reviews

Editor's pairing · bundle & save 10%

Frequently bought together

Yum Yum
Noor Asgharali for women
Mukhamria Maliki
  • This item: Yum Yum82.50
  • Noor Asgharali for women126.00
  • Mukhamria Maliki36.75
Subtotal245.25
Set discount · 10%−24.53

Bundle total

220.73

You save 24.53

3 pieces · Free shipping

Purone Verified

Sealed, inspected, with an authenticity card

7-day returns

On unopened items, free pickup in the UAE

Free shipping over AED 100

Same-day in Dubai before 2 PM

Wax-sealed gift box

Complimentary signature packaging

The story

About Yum Yum

Opening notes

Indulge in the whimsical delight of Yum Yum, an enchanting Eau de Parfum crafted for the contemporary woman. This fragrance opens with a dazzling burst of succulent wild berries, intertwining with the juicy sweetness of cherry, vibrant orange, and the sparkling zest of bergamot. It’s an exhilarating introduction that sets a joyful and captivating tone, drawing you into its luscious embrace from the very first spritz, promising an olfactory journey of pure delight.

Heart

As the initial exuberance mellows, the heart unfolds into a luxurious bouquet of romantic rose and delicate white flowers, their soft petals infused with the creamy warmth of vanilla. This elegant core creates a harmonious balance, adding a sophisticated depth to the fruity opening without losing its playful spirit. The experience culminates in a comforting base where an exquisite blend of powdery notes, sensual musk, and golden amber linger beautifully on the skin, leaving a lasting trail of softness and allure. This graceful dry-down ensures a long-lasting and memorable impression, perfect for both daytime charm and evening elegance.

Purone curation

“Embrace a playful elegance with Yum Yum, a captivating floral fruity symphony that dances on your skin with irresistible charm and modern sophistication.”

Specifications

At a glance

Concentration
Eau de Parfum
Volume
100 ml
Format
100 ml
Audience
For Her
Released
2024
Origin
United Arab Emirates
How to use

Apply sparingly to pulse points — wrist, neck, the inside of the elbow. Allow the alcohol to dissipate without rubbing the skin. The composition reveals itself across four hours, drawing on body warmth.

Shipping & returns

Despatched same business day from our Dubai fulfilment centre. Complimentary delivery on orders above AED 100.

Unopened items returnable within 7 days. Refunds processed within 5–7 working days of receipt.

Convinced?

Yum Yum

Notes & wear

The olfactive pyramid

Floral Fruity
Top0 – 15 min
Heart15 min – 2 h

Main accords

Intensity

How it wears

Sillage

3/5

Moderate

Longevity

4/5

8–12 h

Projection

3/5

Arm's length

Daypart

Day

Season

Winter Spring Summer Fall

— Performance desk · skin test —

How it wears.

Field measurements from controlled skin trials and verified buyer reports — longevity in hours, sillage class, projection envelope, and the chronological arc from spray to dry-down.

8h

Longevity

S

strong

Sillage

R

room

Projection

— Longevity —

8h

Hours on skin

2h4h6h8h10h12h

Skin trial · 12h envelope

— Sillage —

strong

Scent trail

intimatemoderatestrongenormous

3 of 4 · intimate · moderate · strong · enormous

— Projection —

room

Distance from skin

skinarmroom

3 of 3 · skin · arm · room

— Best climate —

02 zones
SpringSummer

— Best time —

01 windows
Day

— Discovery desk —

Adjacencies & voiceprint.

Scent twins are buyer-confirmed adjacencies, not algorithmic guesses. The voiceprint is the literal vocabulary verified owners use to describe this fragrance, weighted by frequency.

— Voiceprint —

Top 09

moderate sillage×53moderate longevity×49fair value×29good value×29daytime×25summer wear×24long lasting×23spring wear×22intimate sillage×21

Weighted by verified buyer frequency

— Community pulse · verified buyers —

Buyer signal, not noise.

Aggregated from verified purchases, weighted by recency and recurrence. Distribution, recommendation rate and verbatim language — 283 reviewers speaking for themselves.

3.9

Rating

283

Reviews

—

Photos

— Rating distribution —

283 total

5
39%110
4
30%84
3
16%46
2
11%30
1
5%13

— Recommend —

69%

of verified buyers

— What buyers highlight —

09 signals

moderate longevity

49%

long lasting

23%

moderate sillage

53%

intimate sillage

21%

fair value

29%

good value

29%

daytime

25%

summer wear

24%

spring wear

22%

— Gender split —

Masculine2%
Unisex7%
Feminine91%

— Pulse spread · buyer signal —

283 votes

Ratings

283

OK

16%46

Hate

5%13

Like

30%84

Love

39%110

Dislike

11%30

When to wear

500

Day

25%124

Fall

10%49

Night

10%48

Spring

22%111

Summer

24%122

Winter

9%46

Longevity

133

Weak

13%17

Eternal

10%13

Moderate

49%65

Very weak

5%7

Long lasting

23%31

Sillage

120

Strong

21%25

Enormous

6%7

Intimate

21%25

Moderate

53%63

Value for money

131

Fair

29%38

Good

29%38

Great

20%26

Overpriced

14%18

Way overpriced

8%11

Gender perception

138

Male

1%2

Female

85%117

Unisex

7%9

More male

1%1

More female

7%9

Main accords

05 signals

Fruity

80%

Powdery

70%

cherry

60%

Woody

50%

Rose

40%
Inspired byNot specifiedLaunched2024

Reviews

Customer reviews

4.4

445 verified reviews

  • 5 ★18%
  • 4 ★62%
  • 3 ★18%
  • 2 ★8%
  • 1 ★2%

Reviews are verified by purchase & anonymised by default. Each review is screened before publication.

Frequently mentioned

  • Long-lasting
  • Elegant bottle
  • Compliments
  • Worth it
  • Beautiful sillage
  • Refined dry-down

Loading reviews…

FAQ

Questions, answered.

Is this product authentic?
Every item is sourced through authorised distributors and ships with a serial-numbered authenticity card.
Can I return it after opening?
Unopened items can be returned within 7 days. Once the seal is broken the item is non-returnable, in keeping with hygiene regulations.
Is gift wrapping available?
Complimentary signature gift wrap is offered on every order. Add a hand-written note at checkout.

From the same collection

Complete the ritual — Armaf

View all Fragrance
Community desk

Discussions about Yum Yum

Member-led conversation — wear notes, comparisons, layering ideas. Different from product reviews; this is the salon floor.

Loading discussions…
82.50205.00